I was twittering,@zivianbane, and found this gem.
Sweet jesus, I love the Hired short films from this article. They really are just enough action film to quench that horrible thirst I can’t hide from. I also like the concept of the ads, they aren’t about the new car, but really the brand BMW. Its nice to know that instead of selling me a single product they want to implant themselves in my brain right beside AWESOME, CAR CHASE, and EXPLOSIONS! It also makes Clive Owen’s role in Shoot ‘Em up that much better.